Paid Campaign Analysis & Implementation
With an established Google Ads account, we will analyze historical data to find what performs most favorably and tailor other parts to act similarly. We will then change bidding options, keywords, ad text, and destination links to align with our goals. The goal is to drive as many leads and sales as possible per dollar spent.
Conversion Tracking & ROI Analysis
Our reports show which keywords are creating leads or sales and which are not. We monitor this to be sure we are focusing on the keywords that are working best and targeting specific phrases.
This is a tool that we use to identify what people are searching for and determine whether it makes sense to add to your campaigns. We compare search volume to the competitive and expected cost to decide whether or not it would be a profitable keyword for our clients. Check out keyword planner for yourself.
There are two ways. You can go to https://ads.google.com/signup to create your account today, or we can create one for you. You will have full control over the account in both situations and will be able to remain in control of who has access, and who doesn’t have access, to your account.
Google Ads is an advertising platform used to show your ads across Google and other Google properties, while AdSense is used as a way to monetize a website. For example, you would join the AdSense program if you wanted to place other brands’ ads on your site and earn revenue based on who sees or clicks on those ads. You would use Google Ads if you wanted customers or clients to discover your website, and subsequently buy one of your products or services.
Yes, if you’re opening a brand new Google Ads account you can view Google’s current promotion. Google is often offering $100-$250 in credit.
Negative keywords are used to instruct our Google Ads to not show up in certain circumstances. If your site sold musical keyboards, we would want to add “computer keyboard” or “Dell keyboard” as a negative keyword to ensure we only show up when customers are looking for musical instruments.
This heavily depends on your goals and competitive landscape, so we will work closely with you to determine an ideal budget for your specific business. We leverage industry benchmarks for cost-per-click amounts, combined with expected search volume, and calculate what the budget will need to be to achieve your goals. If you don’t have a specific goal, that’s OK. We will give you a few budget suggestions and you can choose the one you are most comfortable with. Of course, this amount can always be adjusted based on performance, if you decide you’d like to ramp up spend higher to earn even more sales or leads.
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