Google Ads Management Services

Smarter Google Ads Management With High ROI 

Let our Google Ads professionals make your paid search marketing campaigns a success

We manage your Google Ads (previously Google AdWords) account, targeting the keywords that will drive buyers to your site. Highly focused keyword research will determine the most cost-effective approach to obtaining customers searching for precisely what you offer. We will develop effective paid search campaigns focused on meeting your target cost per sale or lead, utilizing powerful research tool
Keyword Research & Competitor Ads Analysis

Choosing the right keywords to bid on is the foundation of success. We'll research keywords and the competition to create a Google Ads campaign that drives sales and a positive ROI. 

Campaign Creation and Ad Copy Creation

We'll set up your Ads campaign, create ad copy and configure all settings. Multiple ad variations will be created and modified to achieve the highest conversion rates possible.

Detailed Reporting & Team Meetings

Each month we'll provide you with a detailed report of what was done with Ads Manager and what the plan is for the coming month. We'll also schedule a review call with our team and yours. 

Contact Us

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How does Google Ads / Google AdWords campaign management work?

Paid Campaign Analysis & Implementation
With an established Google Ads account, we will analyze historical data to find what performs most favorably and tailor other parts to act similarly. We will then change bidding options, keywords, ad text, and destination links to align with our goals. The goal is to drive as many leads and sales as possible per dollar spent.

Conversion Tracking & ROI Analysis
Our reports show which keywords are creating leads or sales and which are not. We monitor this to be sure we are focusing on the keywords that are working best and targeting specific phrases.

Search Network Advertising

We monitor your search network advertising progress and engagement to adjust bids, ads, and keywords to reflect best the traffic that will engage most positively on your site.

Ad Variation & Testing

Multiple ads are tested using A/B testing methods to determine which ads lead to the highest click-through and conversion rates. We will also develop landing pages, copy variations, and test which works best.

Monthly Maintenance

Our end goal is to create a campaign with a high ROI (return on investment) that allows your company to spend wisely and grow profitable month after month. The manual process of reviewing your account ensures you’re not spending too much, and your ads are always shown in the optimal positions to convert. Throughout our process, we’ll discover the key for your website to be successful via PPC and grow the campaign as profitability rises. We work hand-in-hand with you and have conference calls each month to ensure we’re on the same page with goals & results.

FAQ

This is a tool that we use to identify what people are searching for and determine whether it makes sense to add to your campaigns. We compare search volume to the competitive and expected cost to decide whether or not it would be a profitable keyword for our clients. Check out keyword planner for yourself.

There are two ways. You can go to https://ads.google.com/signup to create your account today, or we can create one for you. You will have full control over the account in both situations and will be able to remain in control of who has access, and who doesn’t have access, to your account.

Google Ads is an advertising platform used to show your ads across Google and other Google properties, while AdSense is used as a way to monetize a website. For example, you would join the AdSense program if you wanted to place other brands’ ads on your site and earn revenue based on who sees or clicks on those ads. You would use Google Ads if you wanted customers or clients to discover your website, and subsequently buy one of your products or services.

Yes, if you’re opening a brand new Google Ads account you can view Google’s current promotion. Google is often offering $100-$250 in credit.

Negative keywords are used to instruct our Google Ads to not show up in certain circumstances. If your site sold musical keyboards, we would want to add “computer keyboard” or “Dell keyboard” as a negative keyword to ensure we only show up when customers are looking for musical instruments.

This heavily depends on your goals and competitive landscape, so we will work closely with you to determine an ideal budget for your specific business. We leverage industry benchmarks for cost-per-click amounts, combined with expected search volume, and calculate what the budget will need to be to achieve your goals. If you don’t have a specific goal, that’s OK. We will give you a few budget suggestions and you can choose the one you are most comfortable with. Of course, this amount can always be adjusted based on performance, if you decide you’d like to ramp up spend higher to earn even more sales or leads.

Email

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