E-commerce CMS

Despite the global economic uncertainty, ecommerce sales continue to grow at a confident pace, now accounting for 14.3% of all retail sales worldwide.

What is an Ecommerce CMS?

A content management system (CMS) is software that enables ecommerce shop owners to create, edit and publish digital website content without writing any code. It also allows users to modify the look and feel of the online store, such as changing product page layout, adding promotional banners or quickly adding new website sections to better promote products.

On-page SEO for ecommerce sites is all about learning where to place your keywords. It’s a way to communicate with web crawlers and ensure high rankings in search results.

Easy-to-optimize for user experience

Modern shoppers have high expectations for ecommerce sites. Fail to provide a smooth UX and you’ll see your visitors dropping off before completing a purchase. And even worse, they won’t be coming back.

Easy to use.

Bearing in mind the number of plates a store owner has to keep spinning, a CMS shouldn’t add extra stress.

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Do You Need a Separate CMS?

Until now, you may have not even considered the option of not having a separate CMS. But it’s important to mention that not every ecommerce store will need a content management system. The best way to determine whether your online shop needs a separate CMS is to weigh your content strategy plans.
Ecommerce sites that produce new content on a regular basis — either for the blog or as part of the homepage and product page updates — would benefit most from the flexibility of a CMS. However, if your store won’t require regular, real-time content updates, you might be able to build your site without one.
Additionally, if you have an ecommerce platform that serves as a CMS already, you may not need a separate one.
Still unsure? Consider the commonly touted advantages a well-chosen CMS can provide.

1. Create and edit content with ease

Does the thought of editing content on your site make you uneasy? One of the best things about modern content management systems is that they’re incredibly user-friendly and don’t require advanced technical skills. It means you or your team can easily handle all content and product updates on your own, fast-tracking marketing campaigns and promotional activities.

2. Remove reliance on developers.

Successful ecommerce entrepreneurs know that keeping up with customer expectations is what drives revenue growth. But the speed and agility required to keep your website content fresh aren’t achievable if you’re going through a middleman.
With an easy-to-use CMS, you can cut down the development time and update the website on your own. And ultimately, not only are you saving time, but you also get to spend that dev budget on other marketing initiatives to propel your business forward. Win-win!

3. Add another channel for reaching potential customers.

As one of the most effective marketing channels for driving organic traffic, content should be high on your priorities list.

Advantages of Pairing Ecommerce with CMS Platforms

A content-first approach might make sense for many brands. And it’s nothing to fear! Here are a few examples of scenarios when pairing an ecommerce platform with a separate CMS can boost the performance of a web store.

Turn an existing site into a shop.

Chances are you already have a successful blog and a thriving community. Perhaps your community is craving more value and you’re thinking of monetizing your site. Now, this sounds like the perfect scenario for pairing ecommerce with a CMS platform! Since you already have a CMS in place, why rock the boat? Instead of migrating everything to an ecommerce product, you can integrate with a platform like woo to add a shopping cart and facilitate sales through your existing website.

Easy-to-update sites.

Creativity and speed matter a great deal in ecommerce. You want a modern, slick site that delivers great customer experiences and is super easy to manage and update. 

More visitors with a content-first approach.

One huge advantage of content-first ecommerce sites is that they generate tons more organic traffic

Ecommerce CMS FAQs
If you have other issues apart from those mentioned below, please reach out to @pavaninc7.com

    What is a CMS platform?

    A CMS platform is a piece of software that allows users to build and manage a website without writing any code. It empowers website admins to create, manage, edit and publish content through a user-friendly interface.

    What is an ecommerce CMS?

    An ecommerce content management system (CMS) is software that enables ecommerce shop owners to create, edit and publish digital website content without writing any code. It comes with some crucial ecommerce capabilities like product inventory management, shopping cart, shipping and payment gateway integrations.

    What features to look out for in an ecommerce CMS?

    The most valuable features will vary depending on the size, type and maturity of the business. However, the rule of thumb is to evaluate design options and customizability, SEO tools, payment gateway integrations, platform security and scalability.

    What is a CMS example?

    Examples of industry-leading CMS platforms include WordPress, Drupal and Joomla.

    What is a headless CMS?

    A headless CMS is a content management system that works like a content repository, making content accessible via API calls. In an ecommerce context, it allows developers to decouple the ecommerce backend from the CMS on the frontend to choose separate best-in-breed solutions for each.

    Should you keep your CMS and ecommerce separate?

    It depends. Whether you opt for an ecommerce-first or content-first approach, there are simple ways to integrate both systems and accelerate your growth by getting the best of both.

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