Despite the global economic uncertainty, ecommerce sales continue to grow at a confident pace, now accounting for 14.3% of all retail sales worldwide.
On-page SEO for ecommerce sites is all about learning where to place your keywords. It’s a way to communicate with web crawlers and ensure high rankings in search results.
Modern shoppers have high expectations for ecommerce sites. Fail to provide a smooth UX and you’ll see your visitors dropping off before completing a purchase. And even worse, they won’t be coming back.
Bearing in mind the number of plates a store owner has to keep spinning, a CMS shouldn’t add extra stress.
Until now, you may have not even considered the option of not having a separate CMS. But it’s important to mention that not every ecommerce store will need a content management system. The best way to determine whether your online shop needs a separate CMS is to weigh your content strategy plans.
Ecommerce sites that produce new content on a regular basis — either for the blog or as part of the homepage and product page updates — would benefit most from the flexibility of a CMS. However, if your store won’t require regular, real-time content updates, you might be able to build your site without one.
Additionally, if you have an ecommerce platform that serves as a CMS already, you may not need a separate one.
Still unsure? Consider the commonly touted advantages a well-chosen CMS can provide.
A content-first approach might make sense for many brands. And it’s nothing to fear! Here are a few examples of scenarios when pairing an ecommerce platform with a separate CMS can boost the performance of a web store.
What is a CMS platform?
A CMS platform is a piece of software that allows users to build and manage a website without writing any code. It empowers website admins to create, manage, edit and publish content through a user-friendly interface.
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